Ding sells to two audiences at once: the house committee running the building's money, and the residents paying into it. The site had to make both sides legible without burying either — and answer the question every committee leads with, what does this cost, before they have to ask it.
A Hebrew, right-to-left brand and site that explain a two-sided product at a glance: what the committee gets, what residents get, and what it costs. The pricing calculator turns "how much?" into two sliders and an answer in shekels.
20 minutes. Bring the problem, leave with a plan.
