The challenge was to refresh Core8’s brand and website to reflect its strategic, data-driven value.The new design had to convey clarity, credibility, and innovation for senior finance audiences.It also needed to simplify complex messaging and support Core8’s growth and positioning goals.

To create a refreshed brand identity and digital presence that clearly communicates Core8’s strategic value to senior finance leaders, builds credibility and trust, and visually differentiates the company in a competitive market. The design needed to balance professionalism with approachability while simplifying complex financial concepts into an intuitive, compelling user experience.